Seth Godin: Insurgents and Incumbents

by Daniel Hayes

From Seth Godin’s blog, 1 Jan 2011:

  • Incumbents compromise to please the committee and bend over backwards to defend the status quo.
  • Insurgents have the ability to work without a committee and to destroy the status quo.
  • The game is stacked in favor of the insurgents, except…they’re under pressure from boards, investors and neighbors to act like incumbents.
  • It takes guts to be an insurgent, and even though the asymmetrical nature of challenging the status quo isin their favor, often we find we’re short on guts. … and then the incumbents prevail.

Couldn’t agree more, Seth! ¬†Insurgents: This is OUR Year!


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