I Want Heather Locklear as My Customer!

OK, let’s get this out on the table…you’ve heard all the do’s and don’ts of social media for business. But how many times have you been on Twitter and received the same link (or spins of the same link) over and over again trying to get you to buy their product? “Wow…that’s really social!” <sarcasm> […]

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Social Media for Business Slideshow

If you’re new to social media for business, here’s a good slideshow that covers some of the Do’s, Don’ts and How To’s. If you haven’t viewed a slideshow like this online before, all you have to do is click on the middle of the left edge of the slide to advance the show. Enjoy! Social […]

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Seth Godin: Insurgents and Incumbents

From Seth Godin’s blog, 1 Jan 2011: Incumbents compromise to please the committee and bend over backwards to defend the status quo. Insurgents have the ability to work without a committee and to destroy the status quo. The game is stacked in favor of the insurgents, except…they’re under pressure from boards, investors and neighbors to […]

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Social Media Christmas

We may be a few days past Christmas but I wanted to shared this terrific video portraying the Nativity as if it happened today, complete with all the social media.  Enjoy! “Times change…feelings remain the same.”

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Top 10 Social Media Trends for 2011

As a business owner you are always trying to be ahead of the curve, in front of the action, in the the path of progress…you know what I mean, right? Of course you do! Like hockey great Wayne Gretzky said, “A good hockey player plays where the puck is…a great hockey player plays where the […]

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Website Video Lessons

Using video on your small business website is without a doubt a “best practice” these days. What’s awesome is you don’t have to use all sorts of expensive equipment to put out a meaningful product that engages your customers. If you’re a professional organizer, making quick videos to provide some tips to your viewers goes […]

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Common Business Website Mistakes or The Evolution of Business Blogs

Have you ever been to a business website that looked like someone filled in the blanks on a template and slapped it up on the web? You know them when you see them…text boxes with font you have to squint to see, boring fonts that look like they came off the back of some generic cereal […]

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As the World Turned?

Wow…Proctor & Gamble, a company nearly synonymous with soap operas, is opting for social media to draw in its customers instead? Who says there’s no revolution going on?  Maybe it’s time to think about how you’ve drawn in customers in the past? “Like sands through the hourglass, so are the profitable days of businesses that […]

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Is Your Business Keeping Pace With The World?

Technology, advertising, social media…it’s how we do business.  We all need a better understanding of the changing nature of our world and the need to keep up. Or, we can just hop off…I guess.  As a business owner who needs to remain competitive, you feel the direct impact of the break-neck speed at which change is […]

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Grow Your Social Media Circle

Check out Shawn Hessinger’s article at Biz Sugar.  In it he uses the gardening metaphor to explain in very simple terms the need to take the long view when it comes to growing your social influence.  Many businesses look for overnight results. That just doesn’t happen with social media.  Traditional advertising can sometimes bring spikes […]

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