Check out Shawn Hessinger’s article at Biz Sugar. In it he uses the gardening metaphor to explain in very simple terms the need to take the long view when it comes to growing your social influence. Many businesses look for overnight results. That just doesn’t happen with social media. Traditional advertising can sometimes bring spikes in sales, if effective. But those spikes are short lived. Social media is a long term relationship…not a one night stand. It takes effort and commitment…but by tending to your social circle you’ll realize the reward of a wonderful harvest you get to enjoy with people you KNOW, not just people you sold to or who bought from you. For the full article just click the photo…enjoy!